Tweets and campaigns can be directly created by humans or, in some circumstances, automated by an application. Third-party clients are software tools used by authors and therefore are not affiliated with, nor do they reflect the views of, the Tweet content. Authors sometimes use third-party client applications to manage their Tweets, manage marketing campaigns, measure advertising performance, provide customer support, and to target certain groups of people to advertise to.
Paid content contains a Promoted badge across all ad formats. For example, Twitter for iPhone, Twitter for Android, or Twitter for Web. This additional information provides context about the Tweet and its author. If you don’t recognize the source, you may want to learn more to determine how much you trust the content. Tweet source labels help you better understand how a Tweet was posted.
